The Energy Healing Guide is a compilation of information and resources written by experts in the field. From a business perspective, its purpose is to acquire SEO value and, second, to funnel viewers to the parent site to schedule energy healing style calls with experts.

This project showcases a collaboration with an SEO company to create personas. Experts provided a copy. The process proceeded by making wireframes for mobile, exploring patterns, photography, and iconography creation. After launch, I continued involvement with optimization tests to expand the site's business importance buy running multiple A/B tests using Optimizely software. Conclusive results evolved the hero area to have CTA's placed on them and in various other locations, as well as the FAB "Energy Advisor" button.

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