Web

Energy Healing Guide

3.59% Increased Product Purchase Enrollment (See Optimization Test 1)

(CLIENT)

Expert Link

(LIVE)

https://www.psychicsource.com/energy-healing

Back

The Energy Healing Guide is a compilation of information andresources written by experts in the field. From a business perspective, itspurpose is to acquire SEO value and, second, to direct viewers to the parentsite to schedule energy healing-style calls with experts.

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Skills Used

Interface Design (prototypes, wireframes, and Hi-Fidelity Mockups)
UX Research
Information Architecture
Visual Design
Brand Development
SEO
Page Optimization

Activities Completed

Persona Development
Optimization Ideation
Website Design
Brand Guideline Documentation
Usability Studies

Team

Project Manager
Marketing Manager
Subject Matter Authors
SEO Agency
Advisor Relations Manager
Advisor Content Creator Manager
Development Team

Mood Boarding

Personas and Planning

Mood Boarding

Optimization Team Brainstorm Session - Goal: How to drive more traffice to engage with the service

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Optimization Test 1: Variation 2 depicted - Add more links to the parent site and new page to engage directly with the service

Results: Variation 2 was successful thus implemented

First Experiment - Variation 1: Extreme Makeover: Pull in main PS frame (nav, header, footer) and update fonts and colors enough that the look is cohesive. Variation 2: Pull pieces from a couple different ideas to expose users to psychic source but not bury them in it. Modify header area so Psychicsource is more prominent. Create an “Energy Healers” page and link to it in the energy healing nav. Add CTAs in page to also go to “Energy Healers”

Final Results

This project showcases a collaboration with an SEO company and subject matter experts to write the copy. After launch, I continued to be involved by running multiple A/B tests using Optimizely software. Testing led to 3.59% conversion rate increase after the initial launch.